Hélas Caps, the French brand featuring the umbrella. You might be familiar with the brand from their famous collaborations with Adidas. The brand is owned by the professional skateboarder, Lucas Puig. He started out with a brand for caps, gradually building up the business. He now designs tracksuits hoodies, polo shirts, t-shirts and hats. The company has become one of the most in-demand skate and streetwear brands.